Today's Question:
For this answer, try to highlight a conclusion that Miller & Slater make that differs from what we know about an older technology. That is, Miller & Slater cover themes that are very familiar from our earlier readings -- such as businesspeople and consumers trying to come to terms with a new communication technology -- but they occasionally come to strikingly different conclusions. Consider Chapter 6, "Doing Business Online," which chronicles several instances where Trinis try to employ new communication technologies (Web site design businesses, textiles catalogs, Miss Universe, etc.). Compare one of these instances and any conclusions that Miller & Slater draw from this material (e.g., about decommodification, virtual vs. real, the dynamics from ch. 1) to an analogous instance with an older technology covered by another author in this course (Douglas, Marvin, Fischer, Williams). How do you explain this difference in conclusions? e.g., Is the difference the result of technology (the Internet?), the method, the theoretical approach, assumptions, Trini culture, etc.?
My Response:
When discussing internet consumers Miller and Slater come to the conclusion that consumer desires for free items and objects newly available on the internet is leading toward a sense of decommodification. I found this discussion very interesting given the more recent debate in the US regarding pirated music, and video through the internet. They are clear to state that this tendency could have something to do with an innate Trinniness towards acquiring free or low price merchandise. However this trend is not necessarily something that has occurred with other technologies. If for example we examine Douglas’ analysis of the radio we do not see the same trend occurring. Perhaps there are some similarities between the information exchange and radio amateurs (but that would be quite a stretch) There may be another way to think about the decommodification trend which Miller and Slater seem to see happening. In some sense this process is one of the “great possibilities” not yet fully realized. The free exchange of materials and ideas without the constraints of previous technologies is a theme we have seen before. The internet just may have allowed this to occur in a more practical and tangible way, perhaps this trend is not as different as it may seem. However, this is a phase that Douglas and others found to be short-lived. In the tale of the radio we know that government legislation and corporations came in and limited the possibilities of free radio access and ideas. Why is this something that Miller and Slater don’t find? There could be any number of factors that prevent this from coming about? On some level there could be a unique nature to the internet that prevents free materials from ever going away? Or perhaps the technology at the point where it is being studied is too new to settle into the more conventional structure that other communication technologies have acquired? In the case of this trend I honestly believe it may be too soon to tell, and in order to make a case for an innately difference because of the technology of the internet I think a little more distance is defiantly required.