COMMUNICATION TECHNOLOGY AND SOCIETY
Spring 2008 -- SPCM 280, Prof. Sandvig
 
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March 10, 2008

Lecture: It sells you things; it is sold to you (advertising)

Key concepts: demand pull vs. marketing push, diffusion of innovations (again), critical perspectives on advertising
Examples: TLC rejected commercial, Apple "switch" campaign and spoof ads, various Microsoft ads, William Shatner Commodore ad, IBM PC "users of computers" ad


Textbook: Handbook Ch. 12: Diffusion vs. Social Shaping


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