March 31, 2008

Lecture: You watch a lot of screens (psychological processes)

Key concepts: semantic activation without awareness, the orienting response, memory effects, positive/negative evaluation effects
Examples: orienting response in-class experiment w/video camera

Class Reader: Image Size, Motion, Scene Changes, and Subliminal Messages

Reeves, Byron & Nass, Clifford. (1996). Image Size, Motion, Scene Changes, and Subliminal Messages. FROM: The Media Equation: How People Treat Television, Computers, and New Media Like Real People and Places. New York: Cambridge University Press. pp. 193-201, pp. 219-247. Password Protected Online Full-Text (PDF) [Get Password Help] Key concepts: semantic activation without awareness, the orienting response, memory effects, positive/negative evaluation effects