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February 19, 2007

Lecture: How prevalent are comm techs in our lives?

Key concepts: the diffusion of innovations (innovators, early adopters, early/late majority, laggards, the S-curve), five types of access (physical, financial, cognitive, content, political)
Examples: literacy (video clip: a helpdesk call by a book user)

Textbook: 2: Media and Society

Read Chapter 2, Media and Society, from Media Now. Key concepts: Societal functions of the media, diffusion of innovations