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February 26, 2007

Lecture: How do comm techs affect individuals?

Key concepts: "the medium is the message"

Class Reader: The Medium is the Message

McLuhan, Marshall. (1994). The Medium is the Message. FROM: Understanding Media: The Extensions of Man. Cambridge, Mass.: MIT Press. pp. 3-21. Password Protected Online Full-Text (PDF) [Get Password Help] Key concepts: the medium is the message, the effects of literacy on society, examples of the fallacy of technological neutrality

Announcement: This week's office hours for Sandvig moved to Thurs., 10-12.

Announcement: Please bring a #2 pencil for the midterm