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March 12, 2007

Lecture: You use it to express yourself (presentation software)

(This lecture day also included additional material on advertising, the last lecture topic.)
Key concepts: certainty trough, the configured user, the resistance and repurposing of advertising
Examples: Engelbart/Herman Miller mock-ups, the night owls "wise up to nightly savings with GEnie," Microskills, CK Obsession, The Product is YOU, MCI "there are only minds," various Microsoft ads, music visualization

Textbook: The Cognitive Style of PowerPoint

Read ALL of Tufte, Edward R. (2006). The Cognitive Style of PowerPoint. (2nd edition.) Cheshire, CT: Graphics Press. 32 pages. Obtain this online or at the University Bookstore, 809 S. Wright St., Champaign 333-2050. Key concepts: information density, sequentiality, the fallacy of the tool metaphor