Spring 2007 -- SPCM 199-AL/AD, Prof. Sandvig

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Readings

This list is sorted by reading type and date. (Show all readings together, sorted by due date.)
On this page: Textbooks, Class Reader, and Online Readings.

Assigned Sections from Class Textbooks (by date)

Reading	Type	Due

Where to obtain the textbooks	[ Textbook ]
There are three required textbooks: Straubhaar, Joseph and LaRose, Robert. (2006). Media Now: Understanding Media, Culture, and Technology. (5th edition). New York: Thomson Wadsworth. 524 pages. Obtain this from the University Bookstore, 809 S. Wright St., Champaign (333-2050). Please do not use a different edition of this book. Orwell, George. 1984. New York: Signet Classics. Available from the University Bookstore, 809 S. Wright St., Champaign (333-2050). Please do not use a different edition of this book. Tufte, Edward R. (2006). The Cognitive Style of PowerPoint. (2nd edition). Cheshire, CT: Graphics Press. 32 pages. Obtain this online or at the University Bookstore, 809 S. Wright St., Champaign 333-2050. Please do not use a different edition of this book. On the class schedule, readings that start with a number and a colon (e.g., "1:") refer to chapters from Media Now.
portions of 1: The Changing Media	[ Textbook ]	22 Jan (Mon)
Read Chapter 1, The Changing Media, from Media Now EXCEPT skip pp. 5-13 (start reading again at the heading "Changing Media Throughout History").
portions of 3: Books and Magazines	[ Textbook ]	29 Jan (Mon)
Read Chapter 3, Books and Magazines, from Media Now EXCEPT skip pp. 72-80 (start reading again at: "Media Literacy: The Culture of Print")
Portions of 4: Newspapers	[ Textbook ]	29 Jan (Mon)
Read ONLY pp. 97-101 ("Technology: Roll the Presses!") AND the box on p. 106 ("Blogging the Elections") AND the box on p. 108 ("Blogging Made Easy") in Chapter 4, Newspapers.
12: The Communications Infrastructure	[ Textbook ]	5 Feb (Mon)
Read Chapter 12, The Communications Infrastructure, from Media Now.
9: The Internet	[ Textbook ]	12 Feb (Mon)
Read Chapter 9, The Internet, from Media Now.
portions of 1: The Changing Media	[ Textbook ]	14 Feb (Wed)
Read ONLY pp. 4-16 in Chapter 1, The Changing Media, from Media Now (start reading at "Media in a Changing World" and stop at "Changing Media Throughout History")
2: Media and Society	[ Textbook ]	19 Feb (Mon)
Read Chapter 2, Media and Society, from Media Now.
portions of 13 and 15: Media Uses and Effects / Media Ethics	[ Textbook ]	21 Feb (Wed)
Read ONLY pp. 392-400 (from "Studying Media Impacts" to the next red heading) in Chapter 13, Media Uses and Effects AND pp. 486-487 ("Research Ethics") in Chapter 15, Media Ethics.
portions of 11: Advertising	[ Textbook ]	7 Mar (Wed)
Read Chapter 11, Advertising, from Media Now EXCEPT skip pp. 334-343 (start reading again at "Advertising's Forms of Persuasion").
The Cognitive Style of PowerPoint	[ Textbook ]	12 Mar (Mon)
Read ALL of Tufte, Edward R. (2006). The Cognitive Style of PowerPoint. (2nd edition.) Cheshire, CT: Graphics Press. 32 pages. Obtain this online or at the University Bookstore, 809 S. Wright St., Champaign 333-2050.
16: Global Communications Media	[ Textbook ]	14 Mar (Wed)
Read Chapter 16, Global Communications Media, from Media Now.
portions of 13: Media Uses and Effects	[ Textbook ]	26 Mar (Mon)
Read ONLY p. 422-423 ("Media and Community") in Chapter 12, Media Uses and Effects, from Media Now.
portions of 7: Film and Home Video	[ Textbook ]	2 Apr (Mon)
Read ONLY pp. 193-208 (from "Technology" to the end of the chapter) in Chapter 7, Film and Home Video, from Media Now.
portions of 8: Television	[ Textbook ]	2 Apr (Mon)
Read ONLY pp. 224-230 ("Technology: Inside Your TV" to the next red heading) in Chapter 8, Television, from Media Now.
portions of 13: Media Uses and Effects	[ Textbook ]	4 Apr (Wed)
Read ONLY pp. 424-427("Media and the Economy") in Chapter 13, Media Uses and Effects, from Media Now.
14: Media Policy and Law	[ Textbook ]	9 Apr (Mon)
Read Chapter 14, Media Policy and Law, from Media Now.
portions of 6: Radio	[ Textbook ]	11 Apr (Wed)
Read ONLY pp. 162-166 (from "Technology: Inside Your Radio" to the next red heading) AND pp. 174-177 (from "Media Literacy: The Impact of the Airwaves" to the end of the chapter) in Chapter 6, Radio, from Media Now.
portions of 5: Recorded Music	[ Textbook ]	11 Apr (Wed)
Read ONLY pp. 128-135 (from "Digital Recording" to "Industry: The Suits") AND pp. 141-147 (from "Media Literacy: Who Controls the Music?" to the end of the chapter) in Chapter 5, Recorded Music from Media Now.
1984 -- part one, sections 1-4	[ Textbook ]	16 Apr (Mon)
Read the PART ONE, SECTIONS 1-4 of Orwell, George. 1984.
1984 -- part one, sections 5-8	[ Textbook ]	18 Apr (Wed)
Read the PART ONE, SECTIONS 5-8 of Orwell, George. 1984.
1984 -- part two, sections 1-5	[ Textbook ]	23 Apr (Mon)
Read the PART TWO, SECTIONS 1-5 of Orwell, George. 1984.
1984 -- part two, sections 5-10	[ Textbook ]	25 Apr (Wed)
Read the PART TWO, SECTIONS 5-10 of Orwell, George. 1984.
1984 -- part three	[ Textbook ]	30 Apr (Mon)
Read PART THREE of Orwell, George. 1984.
1984 -- appendix	[ Textbook ]	2 May (Wed)
Read the APPENDIX of Orwell, George. 1984.

Class Reader (by date)

Reading	Type	Due

Where to obtain the reader	[ Class Reader ]
The class reader is available in electronic form using password-protected links directly from this web site. If a reading is marked password protected, it consists of a file in Adobe's portable document format (PDF) that is password protected using your UIUC Active Directory Password. If you don't have an active directory password, you can get one at the link above. If you are having password problems please contact the CITES Help Desk. The instructor does not control the active directory password system. The Active Directory password is the same password we use to log in to computers in our discussion/lab sections, and it the same as your NetFiles password. For more information, see CITES Guide to Passwords. The class reader is stored in the Moodle courseware system, and you may notice links to the reader there if you use Moodle for other courses. However, for this class all you need to use is this web site.
The Control Revolution	[ Class Reader ]	22 Jan (Mon)
Beniger, James. (2007) The Control Revolution. FROM: Communication in History: Technology, Culture, & Society. (5th ed.) David Crowley & Paul Heyer (eds.), New York: Allyn & Bacon. pp. 301-311. Password Protected Online Full-Text (PDF) [Get Password Help]
Case study: Solresol, the Universal Musical Language	[ Class Reader ]	24 Jan (Wed)
Collins, Paul. (2000). The Strange and Epic and Tragic Trajectory of Solresol, the Universal Musical Language. McSweeney's 5: 50-66. Password Protected Online Full-Text (PDF) [Get Password Help]
How are media born and developed?	[ Class Reader ]	24 Jan (Wed)
Winston, Brian. (1995). How are media born and developed? In: John D. H. Downing, Ali Mohammadi, & Annabelle Sreberny (Eds.), Questioning the Media: A Critical Introduction. (pp. 55-74). Thousand Oaks, CA: Sage. Password Protected Online Full-Text (PDF) [Get Password Help]
Civilization Without Writing	[ Class Reader ]	29 Jan (Mon)
Ascher, Marcia & Ascher, Robert. (2007) Civilization Without Writing: The Incas and the Quipu. FROM: Communication in History: Technology, Culture, & Society. (5th ed.) David Crowley & Paul Heyer (eds.), New York: Allyn & Bacon. pp. 30-35. Password Protected Online Full-Text (PDF) [Get Password Help]
Orality, Literacy, and Modern Media	[ Class Reader ]	31 Jan (Wed)
Ong, Walter. (2007) Orality, Literacy, and Modern Media. FROM: Communication in History: Technology, Culture, & Society. (5th ed.) David Crowley & Paul Heyer (eds.), New York: Allyn & Bacon. pp. 66-72. Password Protected Online Full-Text (PDF) [Get Password Help]
The Judgment of Thamus	[ Class Reader ]	31 Jan (Wed)
Postman, Neil. (1992). The Judgment of Thamus. FROM: Technopoly. New York: Vintage. pp. 3-20. Password Protected Online Full-Text (PDF) [Get Password Help]
Visions of Technology	[ Class Reader ]	7 Feb (Wed)
Rhodes, Richard. (ed.) (1999). Visions of Technology: A Century Of Vital Debate About Machines, Systems and the Human World. New York: Simon & Schuster. (10 pages: portions of pp. 32-33, 66-68, 70-71, 83-84, 96, 106, 171-172, 216-219, 274-277.) Password Protected Online Full-Text (PDF) [Get Password Help]
Numerical Representation	[ Class Reader ]	14 Feb (Wed)
Manovich, L. (2001). The Language of New Media. Cambridge, Mass.: MIT Press. (pp. 27-30, "Principles of New Media #1: Numerical Representation.") Password Protected Online Full-Text (PDF) [Get Password Help]
Studies of the Routine Grounds of Everyday Activities	[ Class Reader ]	21 Feb (Wed)
Garfinkel, H. (1967). Chapter 2: Studies of the Routine Grounds of Everyday Activities. FROM: H. Garfinkel, Studies in Ethnomethodology. Englewood Cliffs, New Jersey: Prentice-Hall. pp. 36-37 and 47-49. Password Protected Online Full-Text (PDF) [Get Password Help]
The Medium is the Message	[ Class Reader ]	26 Feb (Mon)
McLuhan, Marshall. (1994). The Medium is the Message. FROM: Understanding Media: The Extensions of Man. Cambridge, Mass.: MIT Press. pp. 3-21. Password Protected Online Full-Text (PDF) [Get Password Help]
Image Size, Motion, Scene Changes, and Subliminal Messages	[ Class Reader ]	5 Mar (Mon)
Reeves, Byron & Nass, Clifford. (1996). Image Size, Motion, Scene Changes, and Subliminal Messages. FROM: The Media Equation: How People Treat Television, Computers, and New Media Like Real People and Places. New York: Cambridge University Press. pp. 193-201, pp. 219-247. Password Protected Online Full-Text (PDF) [Get Password Help]
Local Attachment	[ Class Reader ]	28 Mar (Wed)
Fischer, C. (1994). Local Attachment, 1890-1940. FROM: America Calling: A Social History of the Telephone to 1940. Berkeley, Calif.: University of California Press. pp. 206-209. Password Protected Online Full-Text (PDF) [Get Password Help]
Love Over the Wires	[ Class Reader ]	28 Mar (Wed)
Standage, T. (1999). Love Over the Wires. FROM: The Victorian Internet. Berkley Trade. pp. 127-129, 133-138. Password Protected Online Full-Text (PDF) [Get Password Help]
Case study: aloha.net	[ Class Reader ]	28 Mar (Wed)
Theroux, Paul. (2001). aloha.net. FROM: Hotel Honolulu. London: Penguin. pp. 255-260. Password Protected Online Full-Text (PDF) [Get Password Help]
Making 'White' People White	[ Class Reader ]	2 Apr (Mon)
Dyer, Richard. (1999). Making 'white' people white. FROM: The Social Shaping of Technology. (2nd ed.) Donald MacKenzie & Judy Wajcman (eds.) Philadelphia: Open University Press. pp. 134-137. Password Protected Online Full-Text (PDF) [Get Password Help]
The Search	[ Class Reader ]	4 Apr (Wed)
Bartelle, J. (2006). The Search. New York: Portfolio. pp. 153-157, 163-164, and 19-30. Password Protected Online Full-Text (PDF) [Get Password Help]
Digital Maoism	[ Class Reader ]	11 Apr (Wed)
Lanier, J. (2006, May 30). Digital Maoism Edge. Password Protected Online Full-Text (PDF) [Get Password Help]

Online Readings (by date)

Reading	Type	Due

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Last modified: Friday August 31, 2007.
Comments to csandvig@uiuc.edu.