Bruce Schneier is a security consultant/blogger. He's having a contest right now to drum up fear, and then sell a (mythical?) product to resolve it. In 150 words.
The wireless notification video project might throw their thesis (notification systems don't work) into the mix.
For this contest, the goal is to create fear. Not just any fear, but a fear that you can alleviate through the sale of your new product idea. There are lots of risks out there, some of them serious, some of them so unlikely that we shouldn't worry about them, and some of them completely made up. And there are lots of products out there that provide security against those risks.
Your job is to invent one. First, find a risk or create one. It can be a terrorism risk, a criminal risk, a natural-disaster risk, a common household risk -- whatever. The weirder the better. Then, create a product that everyone simply has to buy to protect him- or herself from that risk. And finally, write a catalog ad for that product.