The Halo series, consisting of Halo: Combat Evolved, Halo 2, and Halo 3, for the Microsoft Xbox 360 is a commercial playful product that has been shaped by the organization of the gaming industry.  The Halo series was created by Bungie and ownded by Microsoft Game Studios and centers around a player controlled superhuman Master Chief.  The game is a first person shooter that set the standards for first person shooters in the game industry.
   
    The original Halo: Combat Evolved debuted on the Xbox and its superb graphics and game play set the stage for the following two installments.  “Games evolve.  New ones take the most loved features of earlier games and add original characteristics” (Garfield, 539).  Garfield’s quote can be applied to the Halo series in the way that the series took the original concept from Halo and basically updated it for the newer system Xbox 360.  
   
    Halo 3 is the superior crafting of all the best levels, aliens, weapons, and controls of the previous two, with the added creation of high definition graphics, new weapons, and the best online game play available on the Xbox Live.  By doing this, Bungie saved on developing costs because they didn’t have to remake the entire game, just add new features.  Also, they were banking on the previous success of the other two games to sell Halo 3.  This worked because Halo 3 had one of the most successful launches of any game, selling in more places and more quantity that any other game.
   
    Besides the actual game series, the Halo series has apparel, new games in development, and numerous other things that broadcast the name.  So, when it comes to the development of a new, cutting edge game, a consumer can rest assured that if that game is a huge success, there will be at least a sequel that resembles most of the original.