I chose my BlackBerry Bold smartphone as my communication technology.
My BlackBerry Bold fits into Zittrain’s five factors of generativity because:
-Leverage: My smart phone allow me to receive incoming and make outgoing calls. I am able to keep in contact with friends and family through text and picture messages. Also, Blackberries are equipped with Blackberry Messenger, which makes this smart phone a hot commodity. Also, my Blackberry allows me to send and receive emails quickly and surf the web without logging on to a computer.
-Adaptability: This piece of technology is very adaptable. My smart phone can do practically everything a laptop can from the palm of my hand. This technology can be used to surf the internet, listen & edit music, prepare Microsoft documents and Powerpoints. Blackberry has an App Store that allows you to download apps for just about anything.
-Ease of Mastery: Blackberry smart phones are known for its ease of use. The phone's new 2011 update is formatted in a very easy to understand manner. There is a full keyboard directly on the phone for ease in typing emails and text messages. This technology is fairly simple to master its use.
-Accessibility: Blackberry is probably the most popular phone is the U.S. This piece of technology is very accessible. Blackberry phones are available at all carriers with many different models to choose from.
-Transferability: Transferability is probably the most easy on a Blackberry. When an update is available the company automatically sends a notification to your phone via Blackberry App World. With a click of a button you now how the most updated software, the same as you would find on a Blackberry bought new from a store.
-After classifying my Blackberry using Zittrain’s five factors of generativity, I consider my technology more generative than other technologies. The believe my smart phone is one of the most generative tools. My smart phone satisfies all of the five factors very well.
After doing a Google search for “Blackberry Bold Ads”, I came across one ad that I remembered seeing before purchasing my smart phone. The ad somewhat answers questions presented in the Gauntlett reading. http://trueclef.wordpress.com/2009/02/
“Be Bold. Accept no substitutes. Power the passions you pursue with a smart phone that expresses your style and simplifies your life.”
-How should I live? The ad says you should live by pursing your passions while simplifying your life by being Bold.
-Who shall I be? This ad tells people to be firm with the wants of their phone as they are with the passions of their live and to be stylish while doing it.
-Who should I relate to? This ad tells consumers to be a individual. Not to be like anyone else but to accept the best there is. The ad relates this to being the best person you can be by following your passions.
I very much have created my own identity within the use of my Blackberry Bold. I have apps that relate to my life as a college student. This apps often help with class work etc. With the new update, I’m allowed to create a group of apps which are my Favorites which include popular social networking sites specific to my usage. Also, I am allowed to customize the themes of my Blackberry depending on my mood or just to switch it up weekly. There are a vast amount of ways one can create their own identity with a Blackberry. This is why I believe they are so popular.