Generativity

Part I:

The brand specific technology that I chose was the Apple iPad. It fits Zittrain's 5 factors of generativity through:

Leverage: The iPad allows you to do many different tasks at once all on a small, portable device.

Adaptability: The iPad has an almost infinite amount of apps that could possibly be downloaded onto the device making it more adaptable for whatever someone needed to use it for.

Ease of Mastery: The iPad is consistently used by people of all ages. With its simple, touch screen design most people find it vey intuitive and easy to use.

Accessibility: The iPad is becoming easier to access to it being available through Apple, AT&T, Verizon and some other Big Box stores. The only thing standing in its way is its cost. Not everyone can afford it.

Transferability: All of the apps on the iPad are easily transferable through your computer, iTunes account, iPhone, etc and can be used by many other users at the same time.

I think that based on these factors that the iPad is more generative than other tools in its price range and that it will continue to become more generative as its technology is further developed.

Part II:

iPad Advertisement

How should I live?: I should live efficiently. With everything I need in one device.

Who shall I be?: I should be creative, innovative, and unique.

Who should I relate to?: I should relate to technologically capable people who are looking for an alternative to a personal computer/laptop.

Part III:

When using any Apple product you become a part of the company. Many of its users become obsessed with their products and their ability to combine any need you could have into one device. Plus, they are consistently updating and reanalyzing info to make the product everything that someone could want.